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I chose to read this book because I’m a multimedia-based marketing professional. It’s important for me to stay up-to-date on the latest social media trends so that I can place my clients at the forefront of their industry. I also love Pinterest for myself as well! When this book claims to be the Ultimate Guide, it’s not lying! Karen Leland covers everything starting from the basics of how to set up an account and how things work. Once readers get the hang of it, she moves on to strategy, user guidelines (like copyrights, ethics, etc.), and bonus features. Then, she explains how Pinterest can be used for business or career professionals, and even shares some helpful ideas for specific industries.
If you haven’t yet jumped on the Pinterest bandwagon, I highly recommend reading this book right away to show you what all the hype is about. Throughout the book, Leland shares helpful and intriguing statistics that explain the major advantages of using Pinterest as part of your marketing mix. I thought the various case studies were also helpful. I recommend reading this while having Pinterest open in your browser in order to explore the case studies she mentions and fully understand how it all ties together. Like many other social networks (Twitter, Facebook, etc.) Pinterest is a great tool both personally and professionally. This helpful guide is a great way to illustrate the difference between the two so that you can “pin” accordingly.
My honest thoughts:
I have spent a great deal of time on Pinterest, which is perhaps why I found 90% of this book to be already familiar to me. The new items I learned included converting a personal profile to a business/brand profile. This was great. (How did I not already know this?!) Upon doing so, I didn’t see very much difference other than the buttons for my website (which I’ve already put in place with various plugins). I learned about a few sites that give “Pinterest analytics” and show user influence on the site. Many other social network influence sites have not yet incorporated Pinterest into their scoring system, so this was helpful. There was another section of the book that talked about being able to search on Pinterest to determine what people are pinning from your website. Upon several tries, this continued to bring me to a 404 error page.
Leland includes her personal Pinterest account in the book, so of course, I had to check it out. Unless this is only her secondary account, I was very surprised to find out that the author of this book (who I’d assume would be a Pinterest “expert”), has only made 84 total pins (as of the time of this review- May 23, 2013 at 2:22am EST). This is a very, very low number. To put it into perspective, I’ve made over 4,000 pins on my Pinterest account. I also had about 100+ more followers than her. (Granted, I’m following many more people and my following to follower ratio is upside down.) This leads me to believe that using Pinterest can’t really be all that difficult. However, I’ve worked with clients who have needed some extra help with social media…. While the entirety of her book may not apply to me personally, it could absolutely be of major assistance to someone with little social media knowledge or experience.
All of that being said, I would still give this book 5 stars. It covers everything anyone would need to know about how to use Pinterest and how Pinterest should be incorporated into a business’s marketing mix. This is a book I will absolutely be recommending to my clients to help them learn about the benefits of adding Pinterest as well as how to use it. (This will save me the time of explaining everything while giving them the tools to be successful!)
About the Author:
Karen Leland is the President of Sterling Marketing Group, where she helps authors, experts, small businesses and Fortune 1000 companies build stronger brands and businesses using The Modern Marketing Pyramid™ method,— a strategic and comprehensive approach that integrates business development, branding, content/Internet marketing, public relations and social media.
Leland is also the best-selling author of seven books, which have sold over 350,000 copies and been translated into ten other languages.Time Management In An Instant: 60 Ways to Make the Most of Your Day (Career Press) Watercooler Wisdom: How Smart People Prosper in the Face of Conflict, Pressure and Change (New Harbinger Publications) Customer Service for Dummies 1st, 2nd and 3rd editions (John Wiley and Sons) Email In An Instant: 60 Ways to Get Your Message Across with Style and Impact (Career Press) Public Speaking In An Instant: 60 Ways to Stand Up and Be Heard (Career Press) Customer Service In An Instant: 60 Ways to Win Customers and Keep Them Coming Back (Career Press)